Meolaa E-commerce · Head of Product

Turning churn prediction into $4M in GMV

Timeline: May 2023 – Oct 2023

Role: Head of Product

The problem

Meolaa was scaling fast but still ran on founder-led instinct rather than structured product operations, and had no systematic way to catch customers before they churned.

My role

Recruited and led a cross-functional team of 20, PMs, designers, engineers, and analysts, through the company's transition to structured product operations.

What I built

Designed an ML-driven churn prediction and retention system that automatically triggered offers based on behavioral segmentation, replacing blanket promotions with targeted retention at the moment it mattered.

$4M

quarterly GMV growth contributed

$45→$156

LTV improvement per customer

person cross-functional team built

Skills applied

Team Building Predictive Modeling Behavioral Segmentation Product Operations

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